Grant McWilliams

Food Confusing consumers isn't good

Confusing consumers isn't good

I was in a grocery store last week and I saw that they were carrying both El Monterey Chili and Picante burritos. I've never seen both in one store and have in fact bought Chili thinking I was getting Picante only to get home and spit them back out. I'm not a fan of my frozen burritos tasting like Chili powder. If I wanted chili powder in my mouth I'd combine it with tomatoes  and make chili with it. The Picante burritos though I like and after that unfortunate incident I've had to be very careful to read the package to make sure I was in fact getting Picante and not Chili flavored burritos. 

This display though accentuates the problem - El Monterey has two products that look nearly identical. Yes the shade of red is slightly different and there are a few words that are not identical but I feel these two products need to be more unique. So let's think about having two products nearly the same, most stores won't carry both because the number of people grabbing the wrong one and then returning them probably goes up. I don't know the protocol for returned goods but I bet it's a write off. So by only being able to sell one OR the other in each store you're cutting your market in half. It would seem that by making the packages drastically different they could put another product out there and increase sales. Just an observation.

 

Food Confusing consumers isn't good